Japanese Philosophy of Kokoro
Auwa: a character, a philosophy, a world. Built on the ancient idea that a life force, or Kokoro (心), resides in all things: a river, a handmade bowl, the wind through bamboo at dusk. Auwa is an invitation to notice again. We bring this perspective to life through four paths: a journal that shifts how you see everyday moments, a daily awareness practice, a store of objects made with care, and an illustrated world you can step into.
“There is a quieter way to live, and the Japanese have been practising it for centuries. It begins with what you stop to notice.”
The character.
Our Journal.
What we’re making.
“In every handmade bowl, in every river, in every person you pass, a Kokoro is waiting to be seen.”
Auwa, a character from our illustrated stories who reveals what the world has been too busy to notice. Auwa will also appear in our app.